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May 11, 2021Best In Tents

Why a Custom Pop-Up Tent is Perfect for Tradeshows

Want to stand out among the hundreds of other vendors at a tradeshow? Custom tents for exhibitions can make your booth stand out and attract more potential customers than ever. At American Tent, we have years of experience helping customers like you find and create beautiful trade show canopies.

The 10x10 trade show tent, for example, is the perfect product for any trade show, flea market, or other large vendor event. Whether you know exactly which kind of exhibition canopy you’re looking for or need guidance, this article is for you. Keep reading as we break down exactly why a custom pop-up tent is perfect for tradeshows.

Easy To Transport And Store

Large outdoor exhibition tents may give you more space to fit products and customers, but they come with a bigger hassle, too. Not only will you need more space to store your tent, but it will be much more difficult and time consuming to set up and take down.

Tents for fairs and other exhibitions can be heavier than they look, especially when they are condensed and folded up. If you are a one-to-two-person operation, any tent other than a small canopy may simply be too bulky, heavy, and complicated to transport on your own, let alone try to cram into your vehicle along with your other vendor booth items.

A 10x10 trade show tent can be easily transported in whatever vehicle you use for transporting your vendor goods, and you won’t have to rely on anyone else to get your show tent to your vendor space. That, and you’ll be able to easily store your tent after your event, rather than worrying about finding a large enough space to accommodate an oversized tent.

Easy Setup

When it comes to setting up and tearing down tents for exhibitions, there truly is no easier product to set up than the American Tent 10x10 pop-up tent. With velcro corner closures, quick release pins, and heavy-duty materials, our custom trade show tents are designed with a convenient setup in mind.

A single person can easily set up the 10x10 pop-up tent on their own in no time at all, which means you can spend more time on the important aspects of decorating and setting up your actual booth, rather than fussing with a complicated, oversized show tent.

Small 10x10 Tents Look More Friendly

The key to creating an inviting vendor booth at any trade show is to not only ensure your potential customers are drawn in by your products as they walk by, but also that they feel comfortable once inside your trade show tent. While most vendors are worried about their space being too small, having a too-large space can be detrimental as well.

An oversized vendor booth can overwhelm potential customers, give your booth a sense of grandiosity that might put some people off, and give the impression that your products are more expensive than they are, or even that there isn’t much interest in your tent. Just think, three people in a 10x10 tent look busy and bustling, while three people in a large tent can look sparse and unappealing.

The American Tent 10x10 pop-up canopy tent is the perfect size for a handful of customers to comfortably explore your tent and products, without becoming overwhelming in size and space for you or your customers.

Custom Tents Are More Noticeable Than Usual

Pop-up tent for Tradeshow

In a sea of common, white tents for fairs, a custom trade show tent with logo printing or unique colors on the canopy will stand out better in a crowd. We know how important it is to showcase your personal brand at various tradeshows and ensure you stick around in your customer’s minds long after the event, which is why we offer complete customization options for our custom trade show tents.

Our customer support team can assist you in adding your custom logo to your tent canopy or get your tent printed in a variety of unique colors and materials that will help you stand out in any crowd.

There Is Not A Lot Of Space For Your Exhibition On Usual Trade Shows

With varying amounts of vendors, food options, and various events around any given trade show, space is a luxury for vendors. Most booth spaces are intended for a 10x10 pop-up tent, or slightly larger, and you may even have to pay a fee to get a larger space for the event.

Make the most of the space you have by utilizing a small tent and you won’t have to worry about going out of your bounds, taking up other vendor’s space, or having to rent a larger lot for your vendor booth. Even a small size tent is spacious enough for you to create various booth set-ups to sell any kind of product or service.

It's Easier For Arrangement Than Bigger Tents 

Filling up the space of a large exhibition canopy can be difficult, and might even leave potential customers feeling like your booth is incomplete, or like you left some inventory at home, which certainly isn’t the vibe you want to bring to a tradeshow. Luckily, smaller spaces are often far easier to design around.

There are various, simple ways to decorate a small pop-up canopy tent for a tradeshow, like adding lighting and banners to the outside of your tent, creating handouts and coupons for customers, incorporating games and competitions for discounts on products, and more! For a full list of ideas on how to set up your vendor booth, read our guide here.

They Are Quickly Printed

Popup custom tent for tradeshow

American Tent outdoor exhibition tents are manufactured right here in the USA, which means faster production and shipping time for all of our tents. If you are looking for a high-quality event tent that can be ready for your trade show vendor booth as fast as possible, you’ve come to the right place.

With nationally sourced products and a manufacturing warehouse located in Green Bay, Wi, we get your custom pop-up tent printed and created in 2-3 days, not weeks, and can offer expedited shipping to ensure your tent gets to you in time for your vendor events.

It Can Be Used Everywhere — Not Only For Tradeshows

Pop-up canopy tents are some of the most versatile show tents around. From outdoor sporting events, flea and farmers markets, outdoor check-in areas for hospitals, races, and more, or even a small shelter for an outdoor family gathering, you’ll be properly prepared with a canopy tent.

Because you do not need to steak pop-up tents into the ground, pop-up tents can be set up and used both indoors and outdoors. This means they are the perfect trade show tent whether you’re at an outdoor fairground or an indoor conference room. They also don’t feature complicated ties and materials that larger tents sometimes include, and their lightweight frames and ease of use make them perfect for just about any scenario.

It's An Investment In Your Business 

The cost of buying an outdoor exhibition tent can be a somewhat large investment, but it will save you hundreds of dollars in the long run when you consider the costs of constantly having to rent event tents or other forms of shelter for your vendor booths.

Additionally, custom pop-up tents can add the professional look your vendor booth needs to draw in more customers and is most certainly an asset and investment when it comes to your business. With the versatility of a pop-up tent and the ease of use at any of your tradeshow events, your tent will be paying for itself in no time.

It's A Popular Option

There’s a reason pop-up canopy tents are some of the easiest-to-find event tents on the market; they are popular because they work! As a vendor favorite for tradeshows, fairs, and markets, it’s easy to find a plethora of pop-up canopy tents for sale.

Just remember, not all pop-up tents are created equally. It is important to do your research and ensure that the tent you are buying has been manufactured with high-quality materials that will not only attract and shelter your customers but stay solid and keep your materials and products safe in all kinds of weather.


When it comes to finding and/or creating the perfect pop-up canopy tent for your trade show vendor booth, there is no higher quality than American Tent. If you are looking for a beautiful, sturdy canopy tent for your vendor booth, our customer service associates are ready and eager to work with you on creating the perfect tent for your needs. Stand out to potential customers and grow your business with a high-quality canopy tent by contacting American Tent today!

Tony Ehrbar's headshot

Tony Ehrbar

Owner & CEO

Tony's entrepreneurial spirit is woven into the fabric of American Tent (an Inc 5000 company), shaped by his experience running a successful event venue & tent rental service. His recognition as the Young Entrepreneur of the Year in 2019 is a testament to his impact & dedication to his community. As the Co-founder and CEO of Renegade Plastics, Tony is leading initiatives in the tent industry to integrate eco-friendly, recyclable materials. Contributing as a board member for the Advanced Textiles Association (ATA) & the Green Bay Area Public Schools Foundation and being featured by Entrepreneur, Oracle, & Modern Weddings, Tony plays a pivotal role in enhancing the growth and success of the textile industry.

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