The Ultimate Guide of 21 Most Profitable Things to Rent Out

Are you dreaming of launching your own rental business venture and generating passive income? Entering the rental industry is a smart and lucrative way to get started. Not only does this approach allow you to generate profit, but your inventory can quickly pay for itself, turning a profit in no time. In today’s convenience-driven world, customers are more likely to rent items they need for a single occasion rather than buy them outright.

Before you dive in, consider these 4 key factors to ensure your success:

1. Market Research: Research what rental items are in high demand in your area.
2. Initial Costs: Estimate your startup expenses, including inventory and equipment.
3. Logistics Plan: Outline how you will manage transportation, delivery, and setup.
4. Maintenance Needs: Factor in the upkeep and repair costs of your rental items.

With countless opportunities available, we’re here to guide you through the most profitable rental business ideas. We’ll cover everything you need to consider, from ease of transport and delivery to maintenance costs, ensuring you’re fully prepared for success. 

Whether you’re looking to start small or dive into a full-fledged rental business, this guide will help you identify the most profitable options to rent out and kickstart your success.

But before we go into the details of each of the 21 things to rent, let’s look at the high level overview of investment compared to money making potential and time involved.

1. Commercial Party Tent Rentals

One of the most profitable rental businesses is renting out party tents, a venture that allows you to transform outdoor spaces into perfect celebration venues. While the initial investment in a high-quality tent might be higher, these tents can pay for themselves in just a few uses. It’s perfectly fine to start small with backyard parties and gradually expand your inventory and experience as your bookings increase. Opt for versatile tents that can be adjusted in size or set up on different surfaces to cater to various event needs.

2. Event Decor Rentals

Special events call for spectacular decor, but purchasing all the necessary items for a one-time event is often impractical. Brides planning weddings or local businesses hosting corporate events are more likely to rent items like linens, lighting, and signage rather than buying them. Creating a party rental business allows you to start small, beginning with a few key items, and expand your inventory based on customer requests. Over time, you can grow your business into a one-stop shop for event decor, accommodating various themes and styles.

3. Bounce House Rentals

Bounce houses are a fun and profitable item in the rental market that can easily bring joy to any party. These lightweight inflatables are simple to transport and don’t require a large crew for setup. They inflate quickly, making installation quick and efficient. When deflated, bounce houses are compact, so these types of rental businesses don’t need a lot of storage space. However, maintaining your bounce houses is crucial—holes in the material can literally deflate your business, so regular checks and repairs are essential.

4. Furniture Rentals

When hosting a large event, most people don't have the necessary furniture, such as 100+ chairs, at their disposal. Offering furniture rentals is a highly desired service, from chairs and dining tables to cocktail tables and lounge furniture. To cater to a variety of events, consider stocking both indoor and outdoor furniture that can be used for any occasion. Depending on your inventory size, furniture rental may require substantial storage space. If space is a concern, think about investing in furniture that can be folded or stacked to save room.

5. Party Bus Rentals

Sticking with the celebration theme, party bus rental services provide customers with a unique experience, allowing them to keep the party going while traveling from one place to another. Popular for weddings, birthday parties, and bachelor/bachelorette parties, a well-maintained party bus can be booked every weekend. Although the initial investment is higher, a properly maintained bus will pay for itself quickly, allowing you to consider expanding your fleet to accommodate even more bookings.

6. Trailer Rentals

Many people don’t need a trailer regularly, which makes renting one an attractive option for those moving to a new home or transporting large items. Trailer rental is a flexible rental business idea that allows you to start with smaller investments and scale as your business grows. Begin with a small trailer suitable for moving furniture or other small items, and expand your fleet as your business becomes more established.

7. Car Rentals

Car rentals provide unparalleled convenience for vacationers, business travelers, and anyone in need of a temporary vehicle. Even if you’re not located near a major tourist destination or airport, car rentals can be a valuable service for those needing short-term transportation—whether it’s due to a damaged vehicle or other circumstances. Platforms like Turo simplify the process, enabling you to rent out your vehicle independently and connect directly with customers, making it easier than ever to turn your car into a source of income.

Reach Out to Us for Your Next Event Tent

Let our team guide you every step of the way, ensuring your backyard wedding is a success. Contact us today to secure your top-of-the-line backyard wedding tent, complete with comprehensive post-sale support for hassle-free installation. We’d love to help!

8. Camper & RV Rentals

Not everyone has the storage space to own a camper or RV, making camping rental a profitable venture, especially if you’re located near national parks or popular camping destinations. By offering campers, tents, and RV rentals, you provide travelers with the convenience of having everything ready upon arrival. You can also decide whether to allow renters to take your equipment on long-distance journeys, such as cross-country trips, for even more flexibility.

9. Tool Rentals

Tool rental offers a versatile business opportunity with a wide range of options. Whether you start small by renting out spare hammers, screwdrivers, and drills from your garage or scale up to offer heavy-duty equipment like power tools, lawn machinery, and other specialty tools, there’s significant potential here. You can cater to DIY enthusiasts, homeowners tackling weekend projects, or even contractors in need of specialized tools for short-term use. The key to success is maintaining your tools in top condition and providing reliable service.

10. Storage Rentals

Storage space is always in demand, whether it’s for storing vehicles, personal items, or temporary solutions during a move. The beauty of the storage rental business lies in its flexibility—you can start by offering a few units and expand as demand grows. Whether you decide to purchase or build your facility, there are plenty of ways to enter the market. Just remember that security and accessibility are top priorities for customers, so invest in good cameras, locks, and easy access to keep your clients happy.

11. Camera Rentals

Camera and video equipment rental is a popular choice for those who need high-quality gear but don’t want to invest in expensive purchases. This service appeals to both amateur photographers capturing special occasions and professionals in need of backup equipment. Additionally, small businesses love the convenience of renting cameras for marketing campaigns or events without the upfront cost. To stand out, offer a range of camera equipment from basic to high-end models, and ensure everything is well-maintained and ready for use.

12. Photo Booth Rentals

Photo booths are a hit at parties and events, offering guests a fun way to create lasting memories. They’re relatively low maintenance—just set them up, let guests control the fun, and collect your rental fee. Traditional photo booths are easy to manage, but if you want to stand out, consider offering 360-degree photo booths, which are rapidly growing in popularity. These may require an attendant, but they also offer a unique experience that guests will remember.

13. Audio/Visual Rentals

For events requiring microphones, speakers, projectors, or lighting equipment, audio/visual equipment rental is essential. This service is a lifesaver for customers who aren’t familiar with technology and need reliable, high-quality equipment. Whether it’s a wedding, concert, or corporate event, providing AV rentals ensures everything runs smoothly. To add value, offer setup and takedown services, along with technical AV support to ensure your clients get the most out of the equipment.

14. Bike/Scooter Rentals

In urban areas, tourist destinations, and college campuses, scooter and bike rentals provide a convenient and eco-friendly way to get around. Start small with traditional bikes and scooters, and as your business grows, consider adding electronic transportation to become an e bike rental business. Emphasize safety by offering helmets and provide detailed instructions on use. This business offers flexibility and scalability, making it a great option for entrepreneurs.

Need a Customized Outdoor Tent? Chat with Us

Looking to enhance your event with an elegant tent? Your search ends here! Call us today and let our team of experts guide you to find the perfect tent that will transform your special day into an unforgettable celebration. 

Discover the many options we offer by calling us: 920-431-0938

15. Winter Recreation Rentals

If you’re located in a region with snowy winters, offering winter recreation rentals is a no-brainer. From snowshoes and sleds to ski and snowboard rentals, there’s no shortage of rental opportunities. Vacationers and occasional outdoor enthusiasts will appreciate the convenience of renting equipment like snowmobiles rather than making a costly purchase or having to travel with bulky items. Just be sure to provide proper maintenance and storage to keep your equipment in top condition season after season.

16. Boat Rentals

Starting a boat rental business may seem daunting, but it’s a highly profitable venture with the potential for significant returns. Begin with low-risk options like kayaks, canoes, paddleboards, and pedal boats, which don’t require boating licenses. As your business grows, expand your fleet to include jet skis, fishing boats, pontoons, or even a luxury yacht. Ensure all renters are well-trained and provide necessary safety equipment, such as life jackets, to maintain a safe and enjoyable experience.

17. Property Rentals

Property rental requires a substantial initial investment but offers the potential to be one of the most profitable rental business ideas. Platforms like Airbnb and VRBO make it easier than ever to start small, renting out a vacation home or even a room in your house. Another smart strategy is purchasing a duplex, living in one unit, and renting out the other. As you generate rental income, you can expand your property portfolio and create a steady revenue stream for your rental business.

18. Dumpster Rentals

Whether for moving, decluttering, or renovation projects, dumpster rentals are a valuable service that many people need but few companies offer. This business can be as simple as dropping off and picking up dumpsters, or you can offer additional services like junk removal. With low competition and high demand, dumpster rental is a profitable venture that can pay for itself quickly, especially if you invest in quality, durable dumpsters.

19. Portable Restroom Rentals

Outdoor events, construction companies, and large gatherings always require portable restrooms, making this a profitable rental business. While it can be a messy business, it’s one with little competition, which means you can carve out a niche for yourself and build a loyal customer base. If you don’t mind getting your hands dirty, offering clean, well-maintained restrooms, and reliable service will set you apart and ensure repeat business.

20. Clothing Rentals

Special events often call for special attire, but buying a one-time outfit isn’t always practical. That’s where clothing rental businesses come in, offering everything from formal dresses and tuxedos to costumes for themed events and Halloween parties. This business saves people money while providing them with the perfect outfit for any occasion. Keep your inventory fresh and well-maintained to ensure customers always have access to stylish, clean attire.

21. Baby Seat, Crib, & Stroller Rentals

While it may not be the first rental business that comes to mind, renting out baby items is a surprisingly profitable business opportunity. Traveling parents appreciate the convenience of renting strollers, cribs, and car seats rather than lugging their own. Additionally, as babies outgrow toys and clothing quickly, renting these items allows parents to save money and reduce waste. This niche market has a growing demand and can be a great way to generate steady rental income.

Growing Your Rental Business with Superior Expert Guidance

Starting a successful rental business is both an exciting and rewarding journey to generate passive income. You’ll enjoy the satisfaction of supporting your customers' needs while watching your investment grow. No matter which rental venture you choose, ensure it aligns with your passions and capabilities, setting the foundation for a sustainable and successful business.

Each of these opportunities allows you to start small and scale up as demand increases. By listening to your customers and responding to their needs, you’ll find new ways to expand your offerings and enhance your rental business. For instance, if you’re renting out bounce houses and notice a demand for tents at events, you can easily diversify your inventory and become a one-stop-shop for party essentials.

If you’re specifically interested in starting a party tent rental business, our team is here to help. With years of industry experience and a CEO who was once a tent rental business owner, we understand the unique challenges and opportunities in this field. Our passion for creating durable, long-lasting tents stems from our desire to help rental businesses succeed.

Concerned about the complexities of setting up a tent? We're here to help with hands-on training or guided installation options, ensuring you feel confident and empowered to set up your tents safely and efficiently. Contact us for more information.