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June 06, 2022Now Trending

events for business

Small business owners know that relationships are an important part of generating revenue. Whether it’s improving employee retention, fostering customer loyalty, or making new connections, building strong relationships is important to every small business's bottom line.

Since the best way to build relationships is face-to-face, events for small businesses are an essential part of doing business. Networking events for small businesses are just as important for employees as they are for clients. Also true for small business owners, every dollar counts, and investing in tents for events is one way to ensure maximum ROI. Keep reading to learn more about the importance of hosting events for your business.

#1. Events Improve Brand Awareness

Small businesses often have big competition and that’s why brand awareness and brand loyalty are so important. Creating brand awareness isn’t always easy, but branded items, such as key chains, t-shirts, pens, and mouse pads help keep your brand in front of your customers - and potential customers - eyes. The same is true for events for business. Special events set the tone for your brand and are a memorable way to increase your brand awareness. When planning events, look for tents that can be customized with your brand. The good news is that if you invest in a quality tent, you can reuse the tent for all kinds of events.

#2. Events Lead to Gaining More Customers

If you’re still wondering why events are important for your small business, consider that studies have shown customers tend to make purchases of goods and services based on personal relationships. The good news is that your event doesn’t have to be an extravagant affair. It can be as simple as inviting existing customers to a cook-out and asking them to bring a friend who might want to learn more about your business. Reasons for events could be customer appreciation or special promotions for new customers. Let’s face it, everyone loves getting free merchandise, so be sure to include plenty of marketing trinkets at your event.

#3. Events Improve Your Business

events for small businesses

Other benefits of event hosting include the opportunity for you to position yourself as a leader in your community as well as in your industry. When you bring community members together with your team, it will give your small business credibility that an email or mail flier could never accomplish. If your small business is a David competing with a Goliath conglomerate, networking events will give you a competitive advantage that cannot be beaten. It’s also an opportunity to network with your peers and find ways to leverage those relationships to increase business that will benefit both your business and theirs. 

#4. Events Help Gain Publicity

One of the best ways to grow your business is through publicity. However, producing commercials for television or radio can be costly, as can the cost to buy time on the air. Among the many benefits of hosting an event, free publicity is a huge one. Posting your event on social media channels, such as Facebook and LinkedIn, is free and can reach an audience of hundreds if not thousands of potential customers. You also can send a press release to local media outlets and generate tons of free publicity. Encourage your customers to share your posts to their social media feeds to multiply that free publicity.

#5. Events Boost Morale of Employees

The benefits of hosting tent events aren’t limited to business growth. In today’s competitive job market, you need every tool available to attract new employees and increase employee retention. Recruitment events are a great way to introduce your business to potential recruits. It’s also an excellent way to make your employees feel appreciated. Reasons to celebrate include reaching business milestones, retirements, birthdays, employee anniversaries, and holidays. Plus, happy employees are harder workers. When your employees know that you care about them outside of the work environment, they will feel more valued and motivated to work. Plus, you’ll improve relationships among your employees, making co-workers feel more like family. 

Hosting an Employee Event

networking events for small businesses

Now that we understand why events for employees are so important, it’s time to start planning! First, think about where you will host the event. Does your business have enough outdoor space for a frame tent? If not, you’ll have to look at public parks or other options. Then you’ll have to decide when your event will take place. If you can end the workday early and offer snacks and cocktails, employees will appreciate that free time off from work - and a free happy hour! Otherwise, you could host an employee appreciation morning breakfast event to start the workday off right. A lunch event is another popular - and easy - option. It’s amazing how something as simple as a free pizza day will boost morale and make employees feel appreciated. If you’re unsure what your employees would like, just ask! Send out a survey with options for them to choose from so that they know you care about their preferences.

How to Create an Event for Customers

If you want measurable ROI for your customer event, then you should think strategically. Think carefully about who you wish to attend and also consider their WIIFM - what’s in it for me? Put yourself in your customers’ shoes and ask yourself that question. Think about what is important to your customers and their lifestyle and plan accordingly. After all, the event should be about them and how your small business can benefit them. Be sure to capture as much information as you can about attendees. An easy way to do this is to have a small raffle and ask attendees to fill out information cards to enter. Be sure to capture email addresses and phone numbers for follow-up after the event. You’ll also want to track converted leads so that you can calculate ROI from your investment. This will help you plan how much you should invest in your next event, including potentially an even larger pole tent.


Small business events are some of the best opportunities to not only get your brand in front of a large crowd of potential customers, but actively engage with them, get feedback, and make sales in real-time. Make your small business event tent stands by choosing the highest quality tent possible.

If you’re ready to get started creating a branded canopy tent for your next customer event, our passionate team at American Tent is ready to help! Our custom tents can be created to your exact preferences and specifications. Our team is looking forward to working with you - contact us today to get started!

Order Your Event Tent Today!

If you enjoyed today’s entry, be sure to bookmark our blog page and check back frequently for the latest updates.

We regularly post helpful resources that can help you plan great events and learn more about our event tents.

Our friendly customer service team is always happy to answer any questions you have about pole tents, frame tents, and sidewalls, so don’t hesitate to reach out to us if you need more information!

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